Consistency; Q2

Product 1- Magazines

An example of where consistency is a requirement in everyday life is in magazines and the content that is presented. The information in each publication will always have structure that the readers are familiar with, making their reading experience easy and follows a consistent flow each week. Each magazine has something special about its appearance that rarely changes, unless strong input has been enforced by the readers. Many companies though try rarely to change the structure or logo as the familiarity of the product is what entices readers to return.

Product 2- Bath and Shower knobs; Red= hot, Blue= cold

A product that is consistent all over the world is the colouring for shower and bath knobs, that is red signifying hot water and blue being cold. Without this awareness of colours all over the world this universal icon could be something of a hazard without knowledge. This function of colours makes people in countries where the language spoken is their first, able to make a simple decision like having a bath or shower easier by knowing that red is hot and blue is cold.

Product 3- Airplane Ticket

An airline must provide all customers with a ticket that shows them to their seat number and have time of flight and flight number provided for all. A ticket is provided so that people are familiar with the happenings and feel a sense of security when flying. Commonality within all airlines is that all tickets are common in what is presented on each ticket. Without the consistency of this people would be unfamiliar when flying and only become co-dependent with one airline, which would cause bad results for business.


Consistency; Q1

Consistency is essential when producing a product for a company. The similarity of a system is improved when similar parts are expressed in almost the same way through and through. Discovering consistency means learning of four different functions, those include aesthetics, functional, internal and external. A higher level of consistency allows for the audience to find an increase in the usability of what is being demonstrated. The audience is able to absorb information and general content with greater ease when there is clear consistency.

The aesthetic consistency focuses purely on appearance and how that impacts on the audience. Lidwell, Holden and Butler (2003) recommended  to avoid confusion amongst the audience, ‘Use recognisable objects and distance cues to provide size and shape references for unfamiliar objects’. The presentation of content is focused on in this type of consistency, that is needed to make information clear and concise. The major factors that contribute to this are the font ypes used and the colouring that is produced.

The use of functional consistency impacts on the action and meaning that is evoked to the audience, at this point in time some prior knowledge is expected from the audience. This relates to the usage that the audience is comfortable with when using the product. The relationship that is somewhat physical is developed here. The examples of this would be what the audience understands in what to do to navigate through a website. The University of Minnestota, n.d. highlights that ‘Navigation bars are often the first thing a visitor encounters on a Web page. Each time a page loads, screen-reader users may have to listen to all of the navigational controls before hearing the main content of the page.’ This is important to consider because it proves that the navigation consistency is just as relevant to the consistency in the information and the direction that is needed.

Internal consistency refers to faith within people. It’s the consistency of acknowledging elements and being familiar with them in more than one place at any certain time. Such as a road works sign may be seen in more than one area but initially our minds will be familiar with this aesthetic sign, therefore making us aware of what it means, this can be acknowledge nearly anywhere in the world as all stop signs do mean to stop, no matter where you are. External consistency relates to environmental elements such as alarms and emergency lights which inform us about their purpose which is primarily remembered because of the design

Reference List

Critto, A. (2000). Consistency. In A. Critto, being coherent (p. 3). Maryland: University press of America.

Hoekstra, G. [n.d.]. WEBalley. “Web design – Consistency”. Retrieved May 2010, from the Web site:

Kidwell, W., Holden, K., & Butler, J. (2003). Universal Principles Of Design. United States: Rockport Publishers.

Spool, J. (2005, September). Consistency in Design is (part of) the right approach . Retrieved from Details of global brain: