Aesthetic-Usability Effect; Q1

The use of aesthetics is critical when producing a product that is for customers and retail use and value. The better looking a product is the more accessible it will be to people.  There are technical ways for aesthetics can be analysed; Fishwick indicates that ‘The features identified, typically called aesthetic criteria, are used to form measures of readability and have codified as a form of formal aesthetics’. The quality helps increase the usability and encourages the audience to continue to use the same sources in the future. The Aesthetic- Usability effect describes a phenomenon in which people think an object is easier to use if it is more visually pleasing, although it might not.

The understanding people have with the way the design is published also influences how successful it is at reaching the audience. Sears & Jacko (2007) states that ‘aesthetics should be considered as a design criterion for all applications, since poor appearance and interaction design may provoke adverse reaction’. The growing understanding of computers has allowed for the designs to become more creative.

Webcredible (2007) presents that ‘if you haven’t considered a demographic analysis to this point, now’s the time to get started. Product selection, tone of screen text, motifs, marketing strategies, links – virtually everything about an online business must be targeted with laser precision on a known demographic’. They should be encouraged to interpret what is used and to initiate problematic thinking and problem solving. To add appeal to a product such as a website, Heuristic Evaluation of Website Attractiveness and Usability (2001) points out that ‘the three phase model for a website evaluation is proposed, based on initial attractiveness, exploration/navigation and transaction’.

This has become more evident over time in all different worlds of technologies that we all use every day. Products like computers, mobile phones, personal music players and tablets all contribute to the aesthetic-usability effect.

Reference List

Fishwick, P. A. (2006). Aesthetic Computing. United States of America: Massachusetts Institute of Technology.

Lidwell, W., Holden, K., & Butler, J. (2003). Aesthetic-Usability Effect. In Universal Principles of Design (pp.18-19). Massachusetts: Rockport.

Sears, A., Jacko, J. A. (2007). The Human-Computer Interaction Handbook. United States of America: Taylor and Francis.

Sutcliffe, A. (2001). Heuristic Evaluation of Website Attractiveness and Usability. Retrieved May 2010, from the Web site:

Townes, F. (2007). Webcredible. Retrieved May 2010, from the Web site:


Aesthetic-Usability Effect; Q2

Product 1

The first example of aesthetics is a florist. The florist is a good example because the shop always needs to be looking immaculate to encourage clients to by produce from their store. The colouring nature of the flowers and plants that are available engages customers to approach the shop, and therefore encourages word of mouth to form introducing more customers and boosting sales. In reaching the design principle of looks and accessibility a florist is a fitting example, with the willingness to aspire to create aesthetic designs.

Product 2

Aesthetics plays a major role in fashion. The creation of fashion and who it appeals to is immediately impacted by aesthetics. The human connection made with the creation of fashion decides on whether or not the fashion is to be made international and have a strong reputation in the market. This would then have an instant effect on the creations made by the designer. Shoppers need to automatically feel a connection to the clothing to buy it, and feel that it will gain attention by people.  If the fashion becomes a part of the mainstream then this indicates that the design has been accepted by a wide range of people and organizations.

Product 3

Jewellery has a strong reputation to be beautiful, something that is constantly appealing to the eye, an item that anyone who sees it immediately wants it. This is a lot to uphold for any company, but a company in particular is able to do this remarkably, Tiffany & Co. This jewellery company is able to uphold such a high standard of aesthetics that people all around the world are pinning for a little blue box.  This is overall a spectacular example of aesthetics and how its features play such a personal role in the design and evoke strong feelings towards a customer.