Psychology is an important factor when creating visual designs; it is the ability to understand the mind and plays an important role in the design process. The subtle messages in a design can sometimes be more influential than the information that is given through text. Without being able to comprehend an audience or being able to cater to the needs wouldn’t be any positive impact or successful interaction to which someone presents to. The psychological element of design such as the choice of colour allows for subliminal messages to be portrayed. Colours that are used help to convey different meaning to the audience and have their own specific representation. Psychology is an important factor in design, without the straight forward means society would be seen as confused and disorganized without structure.
Sweller, John (1988) Cognitive Load During Problem Solving: Effects on Learning. Vol 12, pp 257-258.
Kidwell, W., Holden, K., & Butler, J. (2003). Universal Principles Of Design. United States: Rockport Publishers.